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Wrestling With Sustainability

January 25, 2014 Leave a comment Go to comments

Food, Farm, Life Choices

OLYMPUS DIGITAL CAMERARecently McDonalds made a statement that they would increase sourcing beef from farms that were sustainable.

We’ve grappled with terms, BS labels and beyond here before. In forums most say we’re sustainable. After all we use minimal chemicals, care for our animals, birds have access to outside, all the “right things”. Only by many counts, it’s not sustainable as, for all the “right things” it’s a struggle to get paying customers. If it was the right thing why is it so difficult to get support?

Others perhaps have a good story. Some excuse not doing what they say or glossing over the unpleasant parts as behind the scenes private things to not share. But if accountability, sustainability and transparency are in the forefront of consumer’s minds, where does it stop?

As James Marsden points out:

At what point then does sustainability come into question? Is it when cattle are transferred…

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