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Honest by Bruno Pieters

October 14, 2014 Leave a comment Go to comments

Nice sustainable idea.

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Nowadays sustainability in fashion is a paradox on itself, as many fashion brands claim to be sustainable or use “organic cotton” when nobody actually knows what organic cotton is, how it is produced and how organic the cotton actually is. It is interesting how many brands use sustainability as a marketing tool in order to have a good image rather than try to actually be sustainable. It makes it difficult and confusing for consumers to make the right choices when buying sustainable garments. Bruno Pieters is a designer who is revolutionary for sustainability, as all of his designs are vegan  (meaning that there is no use of animals in his collections) and also transparent production wise. For every garment there is a whole page of information available about the manufacturers he works with and the production methods. Besides the ethical part, his designs are fashion forward as well. This…

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