Barilla bans animal experiments
I have exciting news to share from the frontlines of our work with industry-leading corporations to end experiments on animals. Following discussions with PETA, Barilla—the world’s largest pasta company—has issued a comprehensive new policy banning tests on animals for its products and their ingredients.
The policy, which the company has posted on their website and will distribute to all its scientific partners, reads, in part:
At Barilla we do not test our products or raw materials on animals, nor do we fund, commission, co-author it or otherwise support it, either directly or through third parties. … We insist that our suppliers use alternatives to animal testing methods. … We are committed to publishing and sharing any new research that uses alternatives to animal testing. We will be continuously collaborating with third parties to put in place new non-animal-alternative testing methods.
Barilla—which has a robust research and development program—previously conducted a very limited number of experiments on animals to assess ingredients’ health claims on the advice of outside collaborators.
By now agreeing to ban tests on animals and pledging to work with PETA and others to develop and share non-animal testing methods, Barilla is a role model for other food and beverage companies that are still conducting tests on animals even though more humane and accurate methods are available.
Barilla joins a growing list of companies—including PepsiCo, Coca-Cola, Ito En, Welch’s, Lipton, and Ocean Spray—that have worked with PETA to reduce and replace experiments on animals.
It’s easier than ever to shop cruelty-free, whether in the supermarket or for personal-care and household products. Find out which companies test on animals, download the cruelty-free shopping app, get coupons, and learn more here.