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Clean meat!

The Thursday March 16 Wall Street Journal, page B3 Business headline reads, “Start-up Serves Chicken from the Lab.” 
The article, by Jacob Bunge, opens with: 

“A Bay Area food-technology startup says it has created the world’s first chicken strips grown from self-reproducing cells without so much as ruffling a feather.

“And the product pretty much tastes like chicken, according to people who were offered samples Tuesday in San Francisco, before Memphis Meat Inc.’s formal unveiling on Wednesday.

“Scientists, startups and animal-welfare activists believe the new product could help to revolutionize the roughly $200 billion US meat industry. Their goal: Replace billions of cattle, pigs and chickens with animal meat they say can be grown more efficiently and humanely in stainless-steel bioreactor tanks.”

As Uma Valeti, Memphis Meat’s co-founder and CEO, says in the in the accompanying video, “Chicken is the most consumed meat in the United States,” so this is a wonderful breakthrough. 

The accompanying video tells us that Valeti hopes to have the product on the market in 2021!

If you are a Wall Street Journal subscriber, you can read the full article on line at http://tinyurl.com/z6vu33k , and if not, you can read the opening but either way, you can WATCH THE VIDEO at that link, which does a better job of telling the story anyway. And please share the link, which includes the video. 

Importantly, if you are excited to see this issue covered in the Wall Street Journal, please share that excitement via a letter to the editor, making any point about the development that moves you. The Wall Street Journal takes letters at wsj.ltrs@wsj.com 

Always include your full name, address and phone number. 

I send thanks to the Bruce Friedrich of the Good Food Institute ( http://GFI.org ) for making sure we saw this article. 

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