Global fitness brand, Reebok, is to launch a plant-based athletic shoe later this year. The development is part of the ‘Cotton + Corn’ programme, an initiative developed by the Reebok Future team to create shoes “made from things that grow”. The shoe has an upper made of organic cotton and a base originating from industrial grown corn, a non-food source.
Bill McInnis, head of Reebok Future, said: “With Cotton + Corn we’re focused on all three phases of the product lifecycle. First, with product development we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today. Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform. Finally, we care about what happens to the shoes when people are done with them. So we’ve focused on plant-based materials such as corn and cotton at the beginning, and compostability in the end.”
McInnis added: “Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We’ll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust.”
Reebok partnered with DuPont Tate & Lyle Bio Products, a manufacturer of high-performance bio-based solutions who have developed Susterra propanediol, a petroleum-free, non-toxic, USDA certified bio-based product, derived from field corn. Susterra propanediol is used to create the soles of the shoes.
Matt O’Toole, president of Reebok said: “Reebok’s philosophy is to ‘Be More Human,’ and sustainability is a core part of that belief. As human beings, we have a responsibility to leave this planet as we found it for future generations. Unfortunately, the fact is most shoes just end up in landfills, which is something we are trying to change. As a brand, we will be focusing on sustainability with the Cotton + Corn program as well as other initiatives we have in the works”.
The consumption of single use coffee cups could be reduced by up to 300 million a year through financial incentives, providing re-usable alternatives and clear messaging of the environmental impact, finds a new study.
It’s estimated 2.5 billion disposable coffee cups are used in the UK each year, creating around 25,000 tonnes of waste. The study by Cardiff University on behalf of coffee and tea company, Bewley’s, tested a range of measures that could encourage the use of re-usable coffee cups.
The research found that financial incentives, re-usable alternatives, and clear messaging reminding customers of the environmental impact of single use coffee cups all had a direct impact on consumer behaviour.
The study found that a charge on disposable cups increased the use of re-usable coffee cups by 3.4%, environmental messaging in cafes increased the use of re-usable coffee cups by 2.3%, the availability of re-usable cups led to an increase of 2.5%, and the distribution of free re-usable cups led to a further increase of 4.3%.
Professor Wouter Poortinga, from the Welsh School of Architecture, and author of the report said: “While the increases for individual measures were modest, the greatest behavioural change was when the measures were combined”.
The study found that the provision of free re-usable alternatives combined with clear environmental messaging and a charge on disposable cups increased the use of reusable cups from 5.1% to 17.4%.
Poortinga said: “Our results show that, on average, the use of reusable coffee cups could be increased by up to 12.5% with a combination of measures. With this in mind, the UK’s usage of an estimated 2.5 billion disposable coffee cups each year could be cut by up to 300 million coffee cups”.
Another notable finding was that, while a charge on disposable cups increased the use of re-usable coffee cups, a discount on re-usable coffee cups had no impact on their usage. Poortinga said there is an important nuance when it comes to financial incentives: “People are far more sensitive to losses than to gains when making decisions – so if we really want to change a customer’s behaviour then a charge on a disposable cup is more likely to be effective”.
Louise Whitaker, head of marketing at Bewley’s UK, said: “The research is a really useful step forward in knowing how best to steer people towards bringing their own cups”.
The commercial seal hunt is underway right now, so I wanted to be sure you saw this email. This year the youngest seal pups and their mothers had less protection than in the past, increasing the likelihood of pup starvation and even more cruelty. We have to keep working to stop this slaughter. You can help us save seals and all the animals that urgently need us.
NoToDogMeat has been trying each month to raise funds to continue the care of the 400 dogs and 40 cats in our Beijing Shelter which was built and is managed by Chinese activist and hero Mr Zhao. As you can imagine it costs a great deal of money to feed so many hungry animals every day and Mr Zhao is struggling.Please could anyone help with an urgent one-off donation, whatever you can afford, so we can help him keep the shelter open? This really is an urgent appeal.
Our simple form allows you to easily make a single donation,which would go to support the dogs and cats at the shelter. Or if you would like to continue to support our work into the future you can set up a regular monthly payment. You reall so have it in your power to make a difference.
Thank you for caring.
If you are not set up to donate electronically, cheques can also be sent to World Protection For Dogs and Cats In The Meat Trade, 17 Cavendish Square, London, England W1G 0PH
If you have any spare change in pay pal, you can also use pay pal directly without using the donate form, sending money to the email address email@example.com saying you are sending money to a friend.
Mr Zhao and especially his beautiful dogs and cats will really appreciate your help.
Please make a contribution today